Hello!

Welcome to Rebekah Zink Media. After working with authors, artists, musicians, and small businesses over the past four years on marketing and PR campaigns, email and social media management, graphic design, and brand development, I’m excited to unveil my company’s official new website.
Creators – whether artistic or entrepreneurial – are increasingly overrun with tasks unrelated to the actual development of new art, products, or ideas. And yet the creation of that art or product and those ideas are exactly the things that makes what you do special. Most likely, they are also the things that makes you most passionate about what you do.
The Millennial and Gen Z generations move at the speed of light, with information scrolling past them at unheard of rates and quantities. Yet these generations of readers, movie goers, listeners, and consumers are an increasingly important demographic for virtually every artistic venture, product, or consumer. That will only become more true over the next several years as Millennials get married and have children and Gen Z moves into the workplace, and it is especially true of women, who drive 70-80% of all consumer purchasing.
That’s where we come in. With over seven years experience developing and managing marketing campaigns and helping artists and entrepreneurs manage the things that keep them away from their core business, it’s our mission to help you focus on the things that only you can do while helping you reach the Millenial and Gen Z women who will most enjoy your art, product, or service.
We love helping people accomplish their goals and make their dreams a reality. For most artists and entrepreneurs, this means offloading tasks unrelated to the core business of creating and helping you reach your intended audience through smart, cost-effective marketing that meets Millenial and Gen Z females where they are. In short, we want to give you more time to focus on your art, product, service — and we want to make sure the right people know it exists.
Please feel free to contact us for a free consultation. We look forward to working with you.

Friday Fright Night: Hush

I watched this a couple weekends ago and it is edge-of-your-seat suspenseful. Plus, it’s on Netflix. It’s not necessarily scary, but given the premise, it’s definitely unsettling.

hush

Having the victim be deaf and mute certainly keeps things tense, but the characters are actually really well-written. In general, this is a horror movie where they’re smart, so you won’t be yelling at the screen, “Why would you go in there?!”. If you enjoyed this, you might enjoy Don’t Breathe (might).

Friday Fright Night: V/H/S

As a fan of Netflix and horror movies, I understand finding a good one to watch for free is tough. I’ve watched a lot of good, bad, and funny horror flicks via streaming, despite trying to be relatively picky. I get terrified rather easily, so if you’re not someone who does, V/H/S might not be for you.

This collection of six found-footage shorts (equaling to just under two hours) offers a wide range of story-lines that will appeal to most horror fans. While the weak ones are short, the great ones are memorable. Skip the sequels if you can to avoid ruining the whole series.

Runway Trend: Velvet

A fabric of the Renaissance is making an appearance, in all its glory. The biggest trend for Fall 2016 is velvet EVERYTHING. The thicker fabric is perfect for fall and immediately lends some glamour or edge to your outfit.

Fall 2016 Haute Couture - Rani Zakhem      Elie Saab Fall 2016 Couture Fashion Show - Vlada Chokhar:       Elie Saab Fall 2016 Couture:

Be it stunning gowns showing enough skin to modernize the time-old fabric or slightly more conservative cuts embellished to the nines, velvet can be worn any way you please. Glam it up, punk it up, plunge the neckline, raise the neckline, bring back the Renaissance, or bring back the 70’s.

Dolce and Gabbana fall 2016 alta moda- couture:       Tony Ward Fall 2016 Couture:       Fendi Fall 2016 Couture:

It’s easy to combine with the 70’s trend continuing from summer (who DOESN’T love the 70’s?), add as an accessory, or finish your look using it as outerwear. When it comes to this trend, the world is your velvety oyster.

Jenny Packham, Fall 2016 - You Have to See These Fall '16 Runway Shoes - Photos:       Valentino Fall 2016 Couture Accessories Photos - Vogue:       Armani Privé Couture Fall 2016

 

4 Easy Publicity Hacks

Marketing is fraught with nuance and luck, but there are some things you can do that will always work. Here are four easy tricks to help you get started.

1. Affiliate Marketing

Mad Men Marketing Tumblr Gif

I have no doubt you’ve heard, or at least seen, this one without realizing it. When you see two people, brands, or companies paired together doing joint promotion, this is called affiliate marketing. This guy is kind of the one that’s obvious after the fact, and it really is super awesome.

The point of affiliate marketing is to increase your audience. But there’s a trick: pair with someone in your industry with a slightly different market that overlaps yours, preferably with a bigger fan base. By doing so, not only will you reach a different audience than the one you have but you will also make great connections and learn a lot from someone higher than you.

Even before you start implementing your idea, it’s important to reach out to people in your industry, no matter how big or small. Maintaining those connections helps build friendships, learning opportunities, and marketing ideas.

2. Seeding

The Jerk Steve Martin Marketing Gif

A little thing no one really knows about is how, exactly, do random videos and images end up on big influencers’ pages? Seeding.

The point of seeding is to expand your outreach. Seeding is the art of giving your content to an opinion leader or influencer to have them essentially promote your work. While the format is a little labor intensive (research, summary, etc.), the effects can be well worth it. The trick: don’t aim too high. If you run a website with funny comedy sketches, by all means try seeding them to large influencers like BuzzFeed and Comedy Central. But don’t underestimate the little guy; slowly building your following is better than not building your following. The bigger your audience, the more likely bigger influencers will look at your content.

3. Backlinks

Mad Men Social Media Marketing Gif

These have very hidden importance. You may have wondered how on earth to get on the first page of Google. While Search Engine Optimization (SEO) is the key, backlinks are the way to get closer.

The point of backlinks is to increase your SEO. By inputting the link of another site onto yours, the magical internet algorithms automatically link your two sites together. When people search for the site you backlinked to, they will have greater ease in seeing your site. The trick: do not often backlink to mega big sites. Because the internet algorithms are magical but still technical, they will read that as you trying to work the system. And because the algorithms really do look out for the little guy, if they feel you are cheating the system they will do way more harm than good and you will never show up in anyone’s feed.

Backlinking is easy: if you have an image, link the image to the site it came from. If you mention a product, link to other sites on how to use said product.

4. Reposts

giphy

Reposts have more power than you realize, especially on Facebook. This habit can lead to overwhelming your fans, so choose wisely.

That being said, there’s a couple tricks to keep in mind: when you repost something, you’re taking someone else’s content and sharing it to your audience. But did you know Facebook algorithms work off a point system? When you repost something from a page with a larger audience, you gain more of these points. The higher points you earn, the more likely you’ll be put in other people’s feeds, which will increases your audience views.

Reposts are fantastic for organically reaching new people. But people have a habit of reposting things they enjoy without giving thought to what their audience likes. Try to think of your target audience and what they want to see, narrowing down from what you usually post. If you have an audience that loves Nicholas Sparks but you love cat videos, try to follow different pages that would appeal to Nicholas Sparks fans so you have more content for this publicity hack. It’s best to only post once a day for Facebook if you have under 10,000 fans.

Nighttime Make-Up Musts

1. Eyeliner

Double-tap if you would try this gorgeous eye look by @vanyxvanja! She used our Medium Brow Powder Duo to define her brows. // #sigmabeauty:

A bold eye liner stands out in dim lighting and makes any eye pop. Make sure to get one that stays on for those crazy nights of dancing!

2. Bold Lip

Mara ❤️:

Like the eyeliner, a bold lip (berry is trendy and red is classic) gives your face color and stands out in the nighttime scene. Pat loose powder into the color to minimize lip marks on drink glasses.

3. Navy Eye Shadow

Navy Times Nine - MAC eye shadow palette:

I like to keep my make-up to a minimum and rarely use eye shadow. But when I want to feel extra pulled together for a night out, I turn to navy eye shadow. It’s dark, blending well with eyeliner, but the gray undertones are subtle and perfect for a smoky eye effect.

4. Shimmer

Spring Makeup Idea: Super-Coral Cheeks    Blush is usually meant to be barely seen, but we actually noticed the rich cheek color at Dolce & Gabbana—in a good way. To get that glow, dust on a coral shade like Dolce & Gabbana Luminous Cheek Color in Rosebud ($45, saks.com). Start from the hollows of the cheeks; move up to the temples. Sport the look with pinky-nude lip gloss and mascara. The result: so romantic.:

There are various products for this must, from lip gloss to eyelashes. Keep it classy with highlighter, blush, or eye shadow. Too much of something CAN be a bad thing, and in the case of anything glittery on your face, this can err on the side of tacky. Apply highlighter to the top of your cheekbones, nose, and jaw bone to reflect light. Apply a slightly shimmery blush to your cheeks for subtlety (Bobbi Brown Shimmer Brick is amazing). Keep glittery eye shadows to a neutral palette and the effect will be entrancing.

2 Life-Changing Hairstyles

1. Wrapped Headband Updo

25 Step By Step Tutorial For Beautiful Hair Updos ❤ - Page 2 of 5 - Trend To Wear:

I love this one but had to modify it (I have very long, very thick hair and it just wouldn’t stay up). I split my hair into three sections; instead of tucking and pinning the middle one, I knotted my hair and used a barrette to hold it up. I found braiding the side pieces held up more than twisting. I use a regular headband instead of a banded head band as I found that stays in place better. Super cute and lots of compliments!

2. The Messy Bun

This is my go-to hairstyle, especially in summer. I skip the teasing for a more streamlined look. It’s cute for day and super easy (make sure you have bobby pins!). Plus, when you let it down at night, your hair is in the most perfect messy and beautiful waves you could imagine.