4 Easy Publicity Hacks

Marketing is fraught with nuance and luck, but there are some things you can do that will always work. Here are four easy tricks to help you get started.

1. Affiliate Marketing

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I have no doubt you’ve heard, or at least seen, this one without realizing it. When you see two people, brands, or companies paired together doing joint promotion, this is called affiliate marketing. This guy is kind of the one that’s obvious after the fact, and it really is super awesome.

The point of affiliate marketing is to increase your audience. But there’s a trick: pair with someone in your industry with a slightly different market that overlaps yours, preferably with a bigger fan base. By doing so, not only will you reach a different audience than the one you have but you will also make great connections and learn a lot from someone higher than you.

Even before you start implementing your idea, it’s important to reach out to people in your industry, no matter how big or small. Maintaining those connections helps build friendships, learning opportunities, and marketing ideas.

2. Seeding

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A little thing no one really knows about is how, exactly, do random videos and images end up on big influencers’ pages? Seeding.

The point of seeding is to expand your outreach. Seeding is the art of giving your content to an opinion leader or influencer to have them essentially promote your work. While the format is a little labor intensive (research, summary, etc.), the effects can be well worth it. The trick: don’t aim too high. If you run a website with funny comedy sketches, by all means try seeding them to large influencers like BuzzFeed and Comedy Central. But don’t underestimate the little guy; slowly building your following is better than not building your following. The bigger your audience, the more likely bigger influencers will look at your content.

3. Backlinks

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These have very hidden importance. You may have wondered how on earth to get on the first page of Google. While Search Engine Optimization (SEO) is the key, backlinks are the way to get closer.

The point of backlinks is to increase your SEO. By inputting the link of another site onto yours, the magical internet algorithms automatically link your two sites together. When people search for the site you backlinked to, they will have greater ease in seeing your site. The trick: do not often backlink to mega big sites. Because the internet algorithms are magical but still technical, they will read that as you trying to work the system. And because the algorithms really do look out for the little guy, if they feel you are cheating the system they will do way more harm than good and you will never show up in anyone’s feed.

Backlinking is easy: if you have an image, link the image to the site it came from. If you mention a product, link to other sites on how to use said product.

4. Reposts

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Reposts have more power than you realize, especially on Facebook. This habit can lead to overwhelming your fans, so choose wisely.

That being said, there’s a couple tricks to keep in mind: when you repost something, you’re taking someone else’s content and sharing it to your audience. But did you know Facebook algorithms work off a point system? When you repost something from a page with a larger audience, you gain more of these points. The higher points you earn, the more likely you’ll be put in other people’s feeds, which will increases your audience views.

Reposts are fantastic for organically reaching new people. But people have a habit of reposting things they enjoy without giving thought to what their audience likes. Try to think of your target audience and what they want to see, narrowing down from what you usually post. If you have an audience that loves Nicholas Sparks but you love cat videos, try to follow different pages that would appeal to Nicholas Sparks fans so you have more content for this publicity hack. It’s best to only post once a day for Facebook if you have under 10,000 fans.

3 Basic Summer Work Outfits

  1. 1. The Shift

This is outfit is beyond perfect – a shift dress is loose, so it allows the body to breathe in those awfully hot summer months. Complete the outfit with a statement shoe, piece of jewelry, or cute bag and you’ll be good to go.

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2. The A-Line Skirt

A-lines are virtually flattering on everyone. They hit the smallest part of the leg (above the knee) and tend to be a bit high-waisted, which it’s the smallest part of the leg. Plus, the flow of the line allows room for any wider hips. Pair an a-line with a more fitted blouse and add a pop of color.

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3. The Loose Tank

This is guaranteed to be a go-to, no matter the season. Straight legged jeans are comfortable, flattering, and can be dressed up or down. If they’re not already a part of closet, start now. Given the slimmer fit through the hips and thighs, these jeans go perfect with a loose blouse. Wear with cute shoes (close-toed for work!) and some statement accessories.

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5 Questions to Ask in an Interview

Interviews are nervous-making and can be stressful. Are you wearing the right outfit? Are you being friendly and professional? Is the person interviewing you not warm? You probably need the job you’re interviewing for, which adds a layer of financial stress. But while they’re interviewing you to see if you’re a good fit for the company, you are also interviewing them to see if they’re a good fit for you. Here are five important questions to ask at the end of the interview.

1. What qualities do you look for in an employee?

This is a fantastic way to have the employer state exactly what they’re looking for. They may also mention something about the position they didn’t cover beforehand.

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2. What have you enjoyed most about working here?

This allows you and the interviewer to connect on a more personal level while also providing insight on how satisfied people are with their jobs. If the interviewer finds it difficult to come up with an answer, it’s a warning sign.

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3. Do you have any hesitations about my qualifications?

I love this question as it’s straight-forward and brings any issues to the forefront of the conversation. It’s important to remain open to what may be an issue as it can be constructive criticism, rather than becoming defensive.

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4. Can you tell me about who I’ll be working with?

A question like this assumes you’ll receive the job, which subconsciously helps the interviewer see you in the position. Plus, it’ll tell you who you’ll be working with on a day-to-day basis.

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5. Why is this position open?

Possibly one of the most important questions, this will provide insight on whether the person before you moved up in the company, was fired, or quit. This information is important for how you see your future in this position.

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